Demand and customer assessment
Define priority customer segments, buying criteria and demand assumptions using published evidence and agreed primary research.
TOP MOUNTAIN / COMMERCIAL ADVISORY
Iraq Market Entry & Commercial Research
Top Mountain helps companies evaluate entry and expansion in Iraq through commercial research, local interviews and practical strategy. We define the decision with your team, test the assumptions that matter and turn the findings into an action plan.
Who we work with
International companies assessing Iraq, regional suppliers expanding their presence, and Iraqi businesses entering a new sector or location.
A practical starting point
Start with a focused Iraq Opportunity Assessment covering one product or sector and agreed locations. Expand to a detailed market-entry study or commercial feasibility assignment where needed.
DEFINED OUTPUTS
What we deliver
Competitor and route-to-market analysis
Compare existing suppliers, indicative pricing, distribution models and opportunities to differentiate.
Buyer and stakeholder map
Identify relevant customers, project sponsors, procurement channels and institutions, with evidence and research dates.
Commercial entry plan
Set out location priorities, operating assumptions, indicative resource requirements, key risks and the next actions for your team.
How we work with you
Define the decision
Agree the product, customer segments, geography, research questions and evidence needed.
Test the assumptions
Combine source research with scoped interviews, surveys or field visits. Separate findings from estimates and unresolved questions.
Choose the next move
Discuss the findings with your team and deliver a prioritized entry or expansion plan.
An engagement built around your priorities.
The proposal specifies interview numbers, fieldwork, locations, deliverables and timing. Legal, tax and engineering opinions can be scoped separately with appropriate specialists.
EXPERIENCE IN PRACTICE
Top Mountain organized Limak Port’s Iraq launch, connecting the port with Iraqi merchants, logistics businesses, public officials and the diplomatic community. The work combined local outreach, stakeholder engagement and a platform for commercial introductions.
Explore our project experienceDiscuss your requirements.
Share your business or program objective, target locations and timeline. We will help define the next step.
Prefer an online inquiry? Request a referral through Iraq Business Desk, an independent information platform. You choose whether to share your inquiry with Top Mountain. Consulting and editorial activities remain separate.